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    an italian love story. | forte_forte

    forte_forte loves acqua di parma

    an italian love story.

    “forte_forte loves acqua di parma” starts from the meeting with the italian fashion house representing the most refined italian style. two stories join to celebrate “mirto di panarea”, one of the most beloved acqua di parma’s fragrances.

    a common passion for the craftmanship and the made in italy’s culture, for the atmospheres of the italian landscapes, for a pure and spontaneous beauty, symbol of a renaissance.

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    the meeting of two kindred souls.

    “forte_forte loves acqua di parma” is not a simple capsule collection, but it evokes the spring magic and its renaissance spread out through the perfumes and the colours of the fascinating aeolian island. a kaleidoscope of feelings able to radiate an image of new freedom by moving through the wings of a butterfly and the one’s of a dragonfly. an iridescent atmosphere that vibrates of light and energy.

    the inspiration drawn from panarea’s bright atmosphere.

    “forte_forte loves acqua di parma” is the expression of a new spring blooming among the streets of an ancient aeolian island, where the sun reflects its iridescent light on the white stones of the houses and the blue and magic surface of the sea. an image expressed through the light and dreamy pattern created by forte_forte for the maison.

    butterflies and dragonflies open their coloured wings and start a flight smelling of freedom and renaissance reminding to a kaleidoscope of just-bloomed flowers. the bright yellow colours of parma alternate with purple myrtle berries, a fruit symbol of a suspended in time island, on a green-water background with pearlescent reflects. everything spreads life, while in the air there are the perfumes of aromatic plants which easily grow in the mediterranean scrub.

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    the core of collection: “mirto di panarea” fragrance

    in the original packaging of 100 ml, the aromatic myrtle’s warmth joins the basil with sparkling citrus and bergamot notes from calabria’s region. in the middle notes, sea breeze accents meet jasmine and rose. indeed, the bottom notes feature a blend of lentisco and juniper, together with cedar wood and amber.

    the packaging is a sustainable and precious embrace.


    “forte_forte loves acqua di parma” embraces the sustainability in line with the fashion brand program “acqua di parma futura.” all the packaging is made of precious paper, fsc certified – the international certification for the responsible world’s forests management.
    the fragrance’s bottle with recycled plastic cap, features a detachable dispenser which eases the recycling. “forte_forte loves acqua di parma” is a perfumed dream blending two italian stories in an emotional tale.

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    forte_forte capsule collection

    four pieces of this magic dream starting from the butterfly’s wings.


    silk cotton voile shirt

    refined cotton voile shirt with mandarin collar, light, and poetic: a colourful kaleidoscope of flowers and butterflies evokes the spring magic and its renaissance. precious finishing made of lurex and jewels buttons.

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    muslin cotton sarong

    coloured butterfly and dragonfly’s wings slightly lies on the chic and elegant sarong made of light muslin cotton, wearable also as dress.

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    silk cotton voile night-gown

    long cotton voile night-gown, memory of a travel to discover the sunny streets of an italian island, flowers and butterflies join into a dance of energy and light. refined details of small folds on the shoulder point and coloured finishes enhance the piece.

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    canvas shopper

    canvas shoppers with light velvet details: the expression of a new life blooming from the flower petals opening.

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    postcards from forte dei marmi.

    the tale of “forte_forte loves acqua di parma” capsule collection starts from the alpemare beach club at forte dei marmi. the club of boccelli’s family, placed between the crystal-clear waters of versilia and the apuan alps, becomes the location of a unique event to present the collaboration. a barefoot night on the beach to celebrate together with brand’s friends, journalists, influencers and key opinion leaders, while the poetry of graceful butterflies and dragonflies shape bath towels and cushions, which cuddle the alpemare’s guests.

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    giada forte

    i have always been in love with the cheerful essential nature which identifies the fashion house, a natural elegance that i feel so closer.