campaign forte_forte | boutique online

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a contemporary interpretation of photography based on the contrast between fluid, natural images and kaleidoscopic visions that seem to transport us into a third dimension:

this duality lies at the heart of the forte_forte "encens" spring - summer 2020 advertising campaign, shot by photographer sølve sundsbø and art director robert vattilana.

<p>a contemporary interpretation of photography based on the contrast between fluid, natural images and kaleidoscopic visions that seem to transport us into a third dimension:</p>
<p>this duality lies at the heart of the forte_forte

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dynamics of movement and color are rendered through a fusion of digital and analogical forms, in a photographic novel language that embraces technology and manual craftsmanship, blending the art of photography with fashion.

<p>dynamics of movement and color are rendered through a fusion of digital and analogical forms, in a photographic novel language that embraces technology and manual craftsmanship, blending the art of photography with fashion.</p>

on the left, an image evokes an aesthetics of unbounded imagination: the sky. It suggests blissful lightness, but also a consciousness of significance and meaning expressed in timeless black-and-white, a tribute to the mesmerizing, meditative beauty of the chiaroscuro clouds in alfred stieglitz’s ethereal skies.

<p>on the left, an image evokes an aesthetics of unbounded imagination: the sky. It suggests blissful lightness, but also a consciousness of significance and meaning expressed in timeless black-and-white, a tribute to the mesmerizing, meditative beauty of the chiaroscuro clouds in alfred stieglitz’s ethereal skies.</p>

the contrast emerges as the gaze moves right, in the distortion of a virtual reality, a product of technological development: the evanescent presence of a fluid yet dynamic figure represented in an explosion of color and motion.

<p>the contrast emerges as the gaze moves right, in the distortion of a virtual reality, a product of technological development: the evanescent presence of a fluid yet dynamic figure represented in an explosion of color and motion.</p>

in this new aesthetic language, elegant materials and strong shapes come together, playing up rich colors and sumptuous fabrics: multihued organza tartan, shimmering gold lurex taffeta, vibrantly-patterned ikat.

<p>in this new aesthetic language, elegant materials and strong shapes come together, playing up rich colors and sumptuous fabrics: multihued organza tartan, shimmering gold lurex taffeta, vibrantly-patterned ikat.</p>