fluidity of fabrics and elegant movements as contrast to sinuous forms that draw feminine body shapes; this is the dualism that characterizes the forte_forte spring / summer 2019 ad campaign shot by the photographer koto bolofo.
the model, moving in a fluctuating dance, wears light-weight garments with large volumes where details of transparencies and lurex reflect lights and hues of pale rose and vanilla.
vitality in color and intensity in the movement amplify compositions of a free and dynamic figure, thus opposing the vigor of ethereal nude in black and white: a reserved sensuality that defines timeless femininity and perfect harmony.
lookbook summer 2019
fresh linen flanders in delicate tones. silks soft colors reflect the infinite shades of sunsets by the sea dress light and elegant dresses. iridescent lurex show sun reflections in the water. golden motivs embroidered on striped jackets; floral broderies enrich silk shawls and fringed gowns.
satin kaftans, knotted shirts and light organza trousers, smell of enchanted memories on a panarea’s sunny island and paint holiday evenings in these mediterranean places charmed by the sea.
“pantoufles”: recalling the bright atmosphere of a luminous journey in the aeolian islands, kissed by sun. fresh allure of a “mediterranean" holiday.
the story began with a small collection of hand–finished t–shirts. grown in the fashion business, the forte brothers hail from veneto, one of the manufacturing districts in which made in italy has taken its shape and identity over the years, turning the artisanal process into an industrial one while keeping intact its values and peculiarities. giada and paolo have absorbed this ethos since childhood, in the family’s knitwear factories. giada trained at nottingham trent university, where she studied knitwear design, while paolo studied finance. after autonomous experiences in their respective fields, they decided to join forces on a project based on the values they believe in: the beauty of creativity as a filterless bond between the creator and the consumer. giada is in charge of design, paolo is the business strategist. robert vattilana, art director and giada’s life partner, is the third member of the group: the one who translates visions and sensations into images and spaces, or graphic and editorial choices. forte_forte is the offspring of the three’s joined efforts: the family name is doubled, christening the brand with an incitation that is already an expression of strength; the lower case font signals a desire for intimacy as opposed to ostentations.