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forte_forte estate 2023
“you must be my lucky star
‘cause you shine on me
wherever you are,
i just think of you
and i star t to glow
and i need your light
and baby you know”
– madonna, 1983 –
a dazzling, electro journey into the alluring rhythm of music.
a coming together of glances, set on the dance floor: a free, seductive and electrifying dance rocking to eclectic cross–cultural notes.
rap, disco, pop, electric... seducing vibes that pulsate with energy and drive us to non–stop dancing!
lookbook estate 2023
iridescent jacquards, laminated nylons and lurex fil coupé are like sparkling shooting stars; they mix with chic linen pinstripes and couture suits.
smooth satins and shiny sur faces swing to the rhythm of slinky fringed pareos.
we imagine kaleidoscope prints mixed with dreamy silk chiffon, shimmering satin stripes coupled with sprinklings of stars and embroidered pearls.
on that special night of desire, we can wear sequins drawn like celestial constellations, macramé weaves made out of hand–knotted threads, crystals cascades on unique denim pieces and precious evening jackets.
the cool and dandy fringed pajamas are worn in an endless array of silk and patterned tones; lips, taf fy, pearl, emerald, electric. these are the new daytime uniforms.
chic total black dances alongside bright touches of neon and lollypop, and brings this new summer soundtrack a contemporary sophistication.
thong sandal in supple nappa with a strap that gently holds the foot secure on the contoured footbed. leather sole with protruding welt completed with a tab on the heel.
forte_forte loves pietro terzini
let’s sparkle, it’s time to shine…
a simple, powerful message that cuts straight to the heart.
a sincere, bright declaration of love is how pietro terzini has chosen to renew his collaboration with forte_forte. our wandering poet celebrates the beauty of feelings, bringing out the spirit of everyday affections with this vibrant new manifesto.
the words play with the semantics of emotions, as if traced by an imaginary finger drawing on a window, connecting to the literal meaning of the forte_forte brand name. catching every glance unawares, the letters stand out through the boutique’s lighting, which filters through from inside. the intention is to convey the spontaneity, strength and energy of emotions, by living each sensation to the utmost without hesitation, allowing oneself to be completely swept away by the authenticity of sentiments.
arising from a conversation between giada forte and pietro terzini, the project brings together the boutiques of milan, rome, paris, london and madrid to form a single impassioned circle.
“forte_forte loves acqua di parma”
a kaleidoscope of emotions that radiates an image of a fresh freedom, moving with the wings of a butterfly and a dragonfly.
the capsule collection “forte_forte loves acqua di parma” is the sincere and authentic tale of a story full of emotions that acquire inspiration from the beauty of a dreamlike world made of refinement and poetry. each garment is designed from an almost impalpable, yet intense and exciting feeling: the sensation of a pure and spontaneous beauty that lives in the delicate and dreamy design of forte_forte loves acqua di parma. butterflies and dragonflies unfold their colorful wings during flight that has the scent of freedom and rebirth which is reflected in a kaleidoscope of freshly bloomed flowers. an iridescent atmosphere that vibrates with light and energy, a new found freedom.
the authenticity composed of many precious elements and handcrafted details reveals the natural beauty of the material, the color and purity of the forms, designed to welcome the body without constraints. a special wardrobe in which the "made in Italy" is translated into the quality of our garments, evoking the magic of spring and its revitalization emanating from the scents and colors in a bright and iridescent atmosphere that pulsates with emotions.
the story began with a small collection of hand–finished t–shirts. grown in the fashion business, the forte brothers hail from veneto, one of the manufacturing districts in which made in italy has taken its shape and identity over the years, turning the artisanal process into an industrial one while keeping intact its values and peculiarities. giada and paolo have absorbed this ethos since childhood, in the family’s knitwear factories. giada trained at nottingham trent university, where she studied knitwear design, while paolo studied finance. after autonomous experiences in their respective fields, they decided to join forces on a project based on the values they believe in: the beauty of creativity as a filterless bond between the creator and the consumer. giada is in charge of design, paolo is the business strategist. robert vattilana, art director and giada’s life partner, is the third member of the group: the one who translates visions and sensations into images and spaces, or graphic and editorial choices. forte_forte is the offspring of the three’s joined efforts: the family name is doubled, christening the brand with an incitation that is already an expression of strength; the lower case font signals a desire for intimacy as opposed to ostentations.