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a contemporary interpretation of photography based on the contrast between fluid, natural images and kaleidoscopic visions that seem to transport us into a third dimension:
this duality lies at the heart of the forte_forte "encens" spring - summer 2020 advertising campaign, shot by photographer sølve sundsbø and art director robert vattilana.
dynamics of movement and color are rendered through a fusion of digital and analogical forms, in a photographic novel language that embraces technology and manual craftsmanship, blending the art of photography with fashion.
on the left, an image evokes an aesthetics of unbounded imagination: the sky. It suggests blissful lightness, but also a consciousness of significance and meaning expressed in timeless black-and-white, a tribute to the mesmerizing, meditative beauty of the chiaroscuro clouds in alfred stieglitz’s ethereal skies.
the contrast emerges as the gaze moves right, in the distortion of a virtual reality, a product of technological development: the evanescent presence of a fluid yet dynamic figure represented in an explosion of color and motion.
in this new aesthetic language, elegant materials and strong shapes come together, playing up rich colors and sumptuous fabrics: multihued organza tartan, shimmering gold lurex taffeta, vibrantly-patterned ikat.