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    forte_forte

    forte_forte aims at dissolving the distance
    between the clothes and the person,
    putting emotions and sensations at the center.
    emotional authenticity is the character that defines the project,
    which stemmed from the brotherly bond
    between giada and paolo forte.

    the beginning of the story
    is a fixed point,
    in the space and time.

    the story began in 2002 with a small collection of hand–finished t–shirts. grown in the fashion business, the forte brothers hail from veneto, one of the manufacturing districts in which made in italy has taken its shape and identity over the years, turning the artisanal process into an industrial one while keeping intact its values and peculiarities. giada and paolo have absorbed this ethos since childhood, in the family’s knitwear factories.

    giada trained at nottingham trent university, where she studied knitwear design, while paolo studied economy. after autonomous experiences in their respective fields, they decided to join forces on a project based on the values they believe in: the beauty of creativity as a filterless bond between the creator and the consumer. giada is in charge of design, paolo is the business strategist. they enjoy the support of robert vattilana - art director and life partner of giada- who translates visions and feelings into images, spaces, graphic and editorial choices.

    from the “10” years book, 2012 | forte_forte

    from the “10” years book, 2012

    forte dei marmi boutique, piazzetta tonini 13 | forte_forte

    forte dei marmi boutique, piazzetta tonini 13

    a unique name repeated twice

    the family name repeated twice features the brand through an incitement, which
    expresses itself a value. the protagonists of all collections are represented by the
    materia, the colour, and the pure shapes which freely embrace the body almost like diving
    into adeeper world where light imperfections underline a sincere humanity.

    “in love” inverno 2016 | forte_forte

    “in love” inverno 2016

    it was our first creation, the beginning of our adventure. - forte_forte

    it was our first creation, the beginning of our adventure.

    “i suddenly found an extraordinary cotton gauze, a material usually hidden in the inside part of garment, and i decided to use it for the outer part. it was a simple intuition: an unknown fabric that became precious.”



    giada forte

    gauzed t-shirt “semplicità” 2003 | forte_forte

    gauzed t-shirt “semplicità” 2003

    destructured jacket “trasformazione”, 2003 | forte_forte

    destructured jacket “trasformazione”, 2003

    thai pants “viaggio”, 2003 | forte_forte

    thai pants “viaggio”, 2003

    ballerina dress “seduzione”, 2005 | forte_forte

    ballerina dress “seduzione”, 2005

    a time–weighted and constant growth.


    the choice of opting for a business model where the profit comes from the quality, from a product with a unique and real value by opening to everything step by step and at the right moment. the arrival of style capital fund in 2017 confirms the solidity of the path offering new opportunities by always keeping the original value. today the collection is internationally recognized and appreciated, in italy, in europe, in the usa and japan. since 2018 there has been the opening of new boutique in milan, paris, london, tokyo, madrid, rome, forte dei marmi, cannes, los angeles, puerto banus and seoul. a narration of emotional spaces full of echoes and suggestions.

    milano boutique, via ponte vetero 1 | forte_forte

    milano boutique, via ponte vetero 1

    in italy we take care of every detail.


    forte_forte maintains its headquarters in veneto: the sentimental, artisanal and industrial ties with the territory are essential, as they shape the brand’s identity. the headquarters are no longer in the family home, but in a complex of industrial buildings: here we create our made in italy told through a selection of precious fabrics, a respect towards environment and those people we work with, a particular attention to every detail able to identify each hand-made cloth, the unique value of craftmanship. every piece of clothing is designed, created, and sewn by expert hands near the most beloved company’s places. selections and choices able to create a path to produce precious and timeless pieces whose value grows over time by becoming part of a person’s story.

    special project “archivio”, 2023 | forte_forte

    special project “archivio”, 2023

    forte_forte