london
108 draycott avenue
sw3 3ae london uk
mon - sat
10:00 – 19:00
sun
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boutique londra is authentic
the entire space, suspended on the terracotta floor in a delicate skin tone. on the walls, the phrasing is defined by the classic brick, the red clay block associated with city buildings, arranged in a pattern of delicate overhangs and recesses that create a pixelated texture and a play of shadows akin to light filtering through lace, passing seamlessly from the outside to the inside.
this material expanse, at the same time compact and impalpable, is occasionally punctuated by inserts of gold leaf or turquoise craquelè ceramic, the result of hand-made treatments and finishes.
the transparent intangibility of the curtains, the voluptuous density of the capitonnè velvet of the dressing rooms, as welcoming as a boudoir but closed by almost industrial-hinged doors in frosted brass, the classic and masculine presence of the leather seats. mirror triptychs, chaise longues and armchairs with a modernist design create a welcoming atmosphere and a sense of domesticity, highlighted by the luxuriant and exotic alocasia and monstera plants, by the modulated ceiling that filters the light.









in the chelsea district
telling a story through the materials, transforming the space into an atmospheric and emotional tale activated by a grammar of poetic textures and sophisticated colours.
the lyrical and impalpable harmony softens a compact and deep architecture, toning down severity with a light and feminine touch.
the feeling is to enter a place that keeps moving instead of being static, run by a sense of surprise and discovery: a fluid, ever-changing container in which harmony is born out of contrasts, where the time is rythmed by a broadly shaped japanese maple tree, the protagonist in a small garden, whose changing of leaves during the year marks the alternation of the seasons.

